Recovered artifacts from relationships past

I'm a cheeseball,
sounds false,
just like any number of endearing statements used in relationships,
particularly by men,
in order to obtain favor or to add sincerity to otherwise insincere statements.

Statements such as I love you or,
I don't want to hurt your feelings or,
any number of broad statments which reveal nothing of a party's true feelings or thoughts.

The paradox comes into play when these speech patterns and concepts are naturally used by a sincere speaker who understands their connotations.

I'm a cheeseball,
sleezeball,
normally I'm a cheeseball,
awkward but sincere.